About Us


At Ashley’s we are proud to be an independent family run business and retailer of electrical of white goods, brown goods and smart technology for the home.  We have been established in Rugby for more than 20 years and have a reputation for excellent sales and service.

Having recently rebranded, we have previously traded as Trafalgar Electronics, but with our business striving to offer the very latest in smart technology and electrical goods for the home, we felt that a modern new identity was needed.

We are a husband and wife team, Ronnie and Lisa Ashley, and we run our business along with a small team of staff, all of whom are helpful and dedicated to offer only the best advice and guidance to our customers.

We are long standing members of Retra, the UK’s leading trade association for independent electrical retailers and servicing organisations.

At Ashley’s we are also known for our quality installation service and excellent after sales service, which is invaluable to many of our customers. Our team pride ourselves on having the very latest knowledge about the products that we sell and their features and benefits, so we can confidently advise people with their choices and purchases.

We can arrange to dispose of your old electrical items in a careful and legal way, when we fit and deliver your new goods. Delivery and installation services are available Monday to Saturday and so speak to us to discuss when we can deliver and install your purchases.

Our team are pleased to serve not only customers from Rugby, but also Coventry, South, Mid and North Warwickshire and across into Leicestershire and Northamptonshire too.

We would invite you to visit our shop located across from the historic and beautiful Rugby School building, where you will receive a warm welcome and the very best advice and service.

Ronnie, Lisa and the team.

Meet The Team

Ronnie Ashley.

Ronnie Ashley

Ronnie gets excited by all things TV, Audio and Tech. His engineer’s brain loves to solve a problem.

Lisa Ashley

Lisa Ashley

Lisa's often on the shop floor and deals with all things admin and has a previous life as a pharmacy technician. Mainly found thinking about cake.